Cinematic video is a great way to grab your audience's attention. An important part in today's hectic world is to keep the message short and to the point. Get in, say it and get out. While animation is a perfect way to show product function, there's nothing quite like showing the real thing -- if you have it to show. While products may be anything from the very real to fully digital, the end user will always remain a real person. So, the more real your presentation, the better the chances of being noticed are.

"SLAM lighting sets" introduction is first in a series of educational product presentations by Atexor, the manufacturer of hazardous area lighting solutions.